Social Commerce on Facebook and Instagram

The following are required prior to launching the Shop Feature on Facebook & Instagram:

1. A Business Instagram Page

2. A Facebook Business Account

3. The Facebook Business Account and Instagram Page Linked

4. Create a “Commerce Account” in Commerce Manager 

Prior to beginning, ask yourself the action you want the customer to take

1. Be directed to your website to purchase (recommended)

2. Purchase through Facebook/Instagram

3. Send you a Direct Message about the Product

How to Create the “Shop” Functionality: Click here for an overview.

1. Navigate to  Facebook Business Manager’s “Commerce Manager” 

2. Either Create Your Commerce Account if you don’t already have one or Upgrade Your Shop

3. Add products  to your Catalog

   1. Add Manually (Recommended)

   2. Use Bulk Upload 

   3. Use Facebook Pixel (Advanced)

4. Ensure your Instagram Account is Linked to the Shop

   1. Click Settings in the Commerce Manager

   2. Click “Business Assets”

   3. Click “Instagram” in the Ad and Sales Channels Section

   4. Add the associated Instagram Account

   5. Wait for Verification (can take a few days)

5. Save and Publish your Shop

You can now create posts with “Tag Products” on Facebook

1. Go to your Facebook Business Page and however you choose to post, choose “Tag Products” and choose whichever products you created in your shop as the post.

Once Verified on Instagram, you can create clickable shop posts.

1. Go to your Instagram Profile Page

2. Click the Settings Tab (top right three lines)  and click Settings Again

3. Click “Business” then tap “Shopping”

4. Select the “Product Catalog”

5. Click “Done”

Now that you’ve enabled Shopping, you can use Shopping Tags in posts and stories.

Helpful Resources:

Facebook Commerce Policies
Facebook Merchant Policies