What is a hashtag, and why is it important?
#thisisahashtag
They are used to categorize content and make it more discoverable. Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
How do they help?
When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet). Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.
They always start with #
Make sure your accounts are public
KISS - keep it short & sweet
Stay relevant and be specific
Limit the number you’re using (there is no specific number, but suggested to stay between either 1-3 very specific, brand or context based hashtags, or between 8-15 if the photo is relatively generic and can relate to several hashtags)
Instagram suggestions for getting discovered:
Hashtags indicating your product or service
Hashtags indicating your niche in your industry
Hashtags for Instagram communities in your industry (#[your brand community])
Hashtags for special events or seasons (#nationalrunningday, #blackfriday, #[insert race hashtags])
Hashtags using location (#[find popular hashtags used for your city and within local communities)
Daily hashtags (#mondaymotivation, #tuesdaytip, #wellnesswednesday, #throwbackthursday, etc.)
Hashtags with phrases relevant to what you do (#[yourtaglines])
Hashtags with acronyms (#qotd = quote of the day, #ootd = outfit of the day)
Hashtags with emojis (#shoes👟 or #🌞)
Tools: